List of Telugu Channels

As I was trying to cut across some time, I picked up the task of analysing the current Telugu TV media space. Interestingly I found a micro India kind of presence in terms of channels that are floating around the airways. The Sun TV run Gemini TV with its 6 sister Channels are the leader of the pack; Gemini has dethroned the innovator in TV media Eenadu Television run by Suman son of Media baron Ramoji Rao. The reputation of ETV has lost due to possibly tasteless emphasis and portrayal of Suman's own taste didn't convert into viewers taste. While ETV couldn't capitalise on its journalistic base and span; lots of channels proped up as its competitors in the Current affairs and News section. While TV9 continues to top this segment, ETV2 follows it as its competitor. ETV also failed to launch new segments and penetrate deeper into the growing viewer base and lost its viewership to competitors like Gemini and new entrants like Zee and Maa TV. Lack of innovation, creative thinking has lead to an erosion and gradually lead to fragmentation of the Telugu Media.
New segments are being formed and creating a niche for themselves while current segments as the General Entertainment sections is getting highly commoditised.
While the 2009 Parliamentary and Assembly elections added an entire new equation of Politics driven media with launch of Sakshi, and likes of Studio N and Mahaa TV; its to be seen if an Tamilnadu like segmentation on politics backed and driven media channels emerge and make a foot holding.
Comedy Channel - 1
Children Channels - 1 (Excludes Jetix, Disney TV)
Movie Channels - 1
Music Channels - 2
Devotional Channels - 2 (excludes Missionary Channels)
General Entertainment - 11
News - 10
Social Channels - 2